May 23, 2022

Gift Cards – Does The Perfect Gift Need Perfecting?


You do have a list of folks you want to send presents to. Many are out of state. Then there are your immediate siblings. Several you know well. Others? You just don’t have a clue as to what half of all of them like? So you consider giving them a present certificate. After all money doesn’t grow on trees. The fact is with the cost of gas doubling over the past few years, inflation on our heels and the growth within family reunion attendance, offsetting the price of gift giving by finding inexpensive items that every body loves has become an even greater challenge then it ever has been. Thus the growing popularity of present cards.

The National Retail Federation anticipated $17. 24 billion worth of holiday sales last year within gift cards. The reasons gift credit cards are so frequently bought in place of other items are numerous. No one wants to provide a gift that is not appreciated. In addition , who wants to burden down an aging comparable with having to drive several mls to a store she nevers shops in order to exchange the gift.

Mark Askew, founder of says, “Folks once thought that with a present card you couldn’t go wrong looking to please. And this seemed logical during the time. Thus as gift cards gained popularity many merchants jumped on the bandwagon. But until recently present card weren’t all they were considered to be. “

All too true. For instance, what if you give a gift card from the sporting goods store to someone who is not into sports? Or a present to shop a jewelry store in order to someone who lives too great the distance from the store to also bother to shop there.

But has got the gift card changed all that a lot over the past three or more years? Possibly. Prepaid gift cards issued simply by VISA and MasterCard offer a way to use a gift card anywhere credit cards are accepted. Prepaid debit credit providers and 60 percent of store gift card issuers offer the potential to obtain a replacement card with the remaining stability if the original is lost or stolen. But getting a replacement may require the purchase receipt and the cards number. Some companies may take other proof of purchase. The present card recipient would have to have all these types of papers to obtain a replacement. No wonder a substantial percentage of gift cards have got gone unredeemed. That said, when buying a gift card, look carefully on the pre-purchase disclosures of terms and conditions on the web site and the packaging in the store. If terms are not given or show up too cryptic to be complete avoid buy.

So when a recipient gets a store issued gift card from the store they don’t like obviously the just sits in a dresser drawer until it’s long past the termination date? Are merchants pocketing the cash while the gift card purchasers just throw away money? That was once the situation. But companies like Sears introduced it is eliminating expiration dates from all gift cards issued starting December 17, 2003. Other credit providers have been quickly following suit.

Along with less expiration date worries nowadays there are a handful of companies dedicated to redeeming main retail gift cards for recipients of unwanted, unredeemed gift credit cards. One site, thegiftassistant. com, offers gift card ordering, redemption applications as well as gift card exchanges.
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A number of these companies offer services for this kind of card issuers as Best Buy Starbucks plus Outback SteakHouse. Still with all the latest changes in favor of the recipient losing the impersonal commercial stigma related to gift cards has been a challenge.

Some gift card websites have gone to great lengths to overcome this particular obstacle. Now you can upload your own pictures and add your own text to create a custom card. Embossed text provides the card that engraved look, a very personal touch.

Still with all the work to personalize a gift card they still seem to need help to stand out in the crowd of greeting cards and gift bags. After all a gift cards is four times smaller that a simple greeting card and weighs just a few ounces. Does this mean that gifts card don’t have what it takes to be noticeable among large presents? Some issuers compensate for this by upping the monetary value of gifts cards. Some cards values far outweigh any kind of large dominating boxed gift. From $200 to $300 or more. With the advent of prepaid debit gift cards from VISA, MasterCard, American Express and DiscoverCard folks can give a gift card valued at $500 to as much as $3000 bucks depending on the provider. Perhaps big things do come in small packages.

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